MARKETING MANAGER

About Rocco Forte Hotels

Founded in 1996 by Sir Rocco Forte and his sister, Lady Olga Polizzi, Rocco Forte Hotels is a family-led collection of 14 distinctive hotels, resorts, luxury serviced apartments and residences located in some of Europe’s most iconic destinations. Each property is a landmark, combining local culture and architectural grandeur in exceptional locations, from Rome to Edinburgh and Sicily to Munich. We pride ourselves on creating exceptional experiences for our guests, defined by genuine warmth, refined elegance, and a deep connection to each hotel’s local culture. The Carlton Hotel is located in the heart of Milan's fashion district, offers 71 rooms and suites, a restaurant, a wellness center, and an exclusive bar. Curated down to the smallest detail by Olga Polizzi, in collaboration with Paolo Moschino and Philip Vergeylen, the design blends tradition and modernity, offering an authentic Milanese experience. With a prime location overlooking Via della Spiga, renowned for its luxury boutiques, and just steps from Via Montenapoleone, The Carlton aims to be the new hub of the fashion district.

The Role

We are seeking a dynamic and creative Marketing Manager to lead all marketing activity for the newly opened The Carlton Hotel Milan. This is a unique opportunity to shape the positioning of a Rocco Forte hotel in a key luxury market, building awareness, demand, loyalty, and reputation from the ground up. As the on-property marketing lead, you will take full ownership of the hotel’s marketing strategy and execution, ensuring alignment with Rocco Forte brand guidelines while bringing the property’s unique identity to life across all channels. This role requires a hands-on, entrepreneurial mindset, combining strategic thinking with strong execution to deliver measurable commercial impact.

About the Role

Reporting to the General Manager and Regional Marketing Director, you will drive brand visibility, guest engagement, and revenue performance through integrated and innovative marketing initiatives. You will play a key role in defining the hotel’s voice, storytelling, and positioning within the luxury landscape, ensuring it stands out in a highly competitive market.

Key Responsabilities

Marketing Strategy & Positioning
- Develop and execute a clear, data-driven marketing strategy to position the hotel as a leading luxury destination in both local and international markets.
- Define priority target segments (leisure, corporate, HNWI, travel trade) and tailor strategies accordingly.
- Ensure brand consistency while elevating the hotel’s unique identity and storytelling.

Guest Acquisition & Demand Generation
- Design and implement a robust guest acquisition plan across local and key feeder markets.
- Drive direct revenue through performance marketing (SEO, SEM, paid media, metasearch).
- Identify and activate strategic partnerships to expand reach and generate incremental demand.

CRM, Retention & Loyalty
- Manage and optimise CRM programmes across the guest lifecycle (pre-, in-, and post-stay).
- Drive retention and repeat business through targeted, personalised campaigns.
- Grow engagement and contribution of Rocco Forte Friends (Guest recognition programme).
- Support Suites & Beyond to increase HNWI appeal and suite occupancy.

Content, Brand & Storytelling
- Lead the content strategy across all channels, ensuring a consistent and premium brand image.
- Oversee production of all creative assets (photography, video, copy).
- Ensure strong storytelling across digital, CRM, PR, and on-property touchpoints.

Digital & Online Presence
- Own and optimise the hotel’s digital ecosystem (website, SEO, UX, conversion).
- Manage presence across all key platforms (Google, OTAs, social media, luxury networks).
- Ensure all channels are aligned and performance-driven.

F&B, Spa & Ancillary Revenue Marketing
- Develop 360° marketing plans to position F&B outlets and Spa as local destinations.
- Drive revenue through campaigns, partnerships, and local activations.

Partnerships & Influence
- Build and maintain relationships with media, influencers, and key partners.
- Collaborate with PR teams to deliver impactful campaigns and partnerships.
- Manage press visits, influencer stays, and brand collaborations.

Campaign Planning & Execution
- Plan and execute integrated campaigns (launch, seasonal, tactical).
- Track performance and optimise based on clear KPIs, ROI, and revenue contribution.

Budget & Resource Management
- Manage the marketing budget with a strong focus on ROI.
- Work closely with Revenue, Sales, Operations, and Regional teams to align on commercial goals.

About You
- 3–5 years’ experience in a similar role within luxury hospitality or a premium lifestyle brand.
- Strong knowledge of the Milan market, with the ability to leverage local insights and networks.
- A self-starter, confident working autonomously and taking full ownership.
- A collaborative team player, effective across departments and with regional teams.
- Solid expertise in digital marketing, content, and campaign management.
- Experience in CRM and lifecycle marketing (B2C & B2B); Adobe Campaign experience is a plus.
- Strong brand sensibility and storytelling skills, with attention to detail and a luxury mindset.
- Commercially driven, with the ability to translate activity into measurable results.
- Strong networking and partnership-building skills.
- Highly organised and adaptable, able to manage multiple priorities.
- Data-driven, comfortable using KPIs and insights to optimise performance.
- Experience in a new opening or rebranding environment is a plus.

Why Join Us? This is a rare opportunity to take full ownership of marketing for a newly launched Carlton Milan hotel and make a lasting impact on its success. You will play a pivotal role in shaping the Rocco Forte Hotel’s identity and establishing its position in the market.

Why join us at Rocco Forte Hotels? Our Team Members are our greatest asset, and we strive to create a fun, engaging work environment. We are committed to giving our Team Members the skills and support required to deliver unrivalled service, and most importantly, to grow in their careers.

Our benefits include:
- Permanent contract according to C.C.N.L. Settore Turismo.
- Learning & development activities and career opportunities.
- Opportunity to stay in one of our hotels at a reduced rate (35€ per night) upon reaching 6 working months. You will also be entitled to 50% discount at bars and restaurants of the Company and 20% discount on wellness treatments at our Spa and on products "Irene Forte".
- Staff celebrations.

Ready to take the next step in your career? Apply now to become a part of Rocco Forte Hotels' great world-class team who will support you and make you feel like you are one of the family. Please apply forwarding your CV with full details and enclose the approval to process the personal data according to local privacy laws and standards (d.lgs. 196/03).